Thursday, November 20, 2014

OLED comes of age with LG TVs at BestBuy

11/20/2014

It was around 2003 when I first saw an OLED display at the Consumer Electronics Show in Las Vegas. Back then, screens using organic light-emitting diodes were in their infancy. The first one I saw was only about four inches wide on the front of a car stereo system, but it had the remarkable ability to show animated images - in rich color.

Today, when I walk into a Best Buy store and see the latest super-sized OLED TV from LG Electronics, I can't help but recall a line from that classic Van Morrison song: "My, how you have grown!"

Today's OLED screens fulfill the promise of those tiny dashboard displays. They deliver spectacular picture quality with exceptional contrast from blazing white to the deepest blacks, all in a size that would be a welcome centerpiece for any media room.

Although other brands have produced OLED TVs, LG in particular has raised the bar for the technology by investing heavily in production facilities and introducing new sets in ever-larger sized. LG flagship is the curved 55-inch model 55EC9300 which Best Buy sells for $3499.99 - a discount of $500 off the TV's list price.

The set features a curved screen that is only 0.21" thick at its thinnest point. And is uses LG's exclusive 4 Color Pixel technology to produce enhanced and vibrant colors. The set also has LG's Smart TV powered by webOS to connect it to online sources such as Netflix and Amazon Instant Video. To learn more about the set and OLED technology, visit LGOLEDatBestBuy.com.

There was a time when I argued that plasma screens were superior to other display technologies because only plasma could deliver the deep, rich blacks that make all color pop from the screen. But no more. It was a long wait, but now the best of the breed is OLED.

The reviewer has been compensated in the form of a Best Buy Gift Card and/or received the product/service at a reduced price or for free.



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Follow me on Twitter @ricmanning and read my technology columns at My Well Being.

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