An uninstall severs the link between the user and the app's developer. But now there's a way to keep that link alive. AppJolt and its new App WinBack Network gives developers tools to re-capture users and cross-promote their other products.
"According to Google, four out of five downloaded apps get used once and then deleted," said AppJolt CEO Eyal Yechezkell. "We’re looking to change that by giving app developers the tools they need to reclaim and recapture their apps users."
Using one free line of code from AppJolt, Android developers are able present special offers to departing users. For example, the developer might offer free coins to a gamer or a discount coupon to a shopper. A free ride would get me to reinstall a taxi-hailing app.
AppJolt's tools also include access to a network that provides prize giveaways and sweepstakes that developers can offer to users.
You can get the full AppJolt story at their website and follow the company @appjolt1 on Twitter.