Wednesday, April 22, 2015

Financial advisory firm goes online


When I first chose an financial advisor to help us plan for retirement, it was a well-known stock brokerage firm. Our advisor ran our numbers through their computer and presented us with a colorful set of charts and graphs and a login to their global website.

It was okay, but a little too impersonal and we soon moved on to a different firm.

I guess that’s the challenge facing financial planners and investment advisors - how do they use technology but deliver it in a personal way? A company that appears to be moving in that direction is Online Financial Advisor, a service created by Capital Management Services Inc.

OFA uses virtual meetings to consult with clients who don’t always have the time or the  to travel to the advisor’s office.

“The financial service industry is mainly done face to face or in an office,” Capital Management’s Joseph Grissy told me. “Just having online availability to connect, do web conferencing and online meetings is a service that 95 percent of the firms have not implemented.”

OFA will also provide clients with a customized financial website where they can maintain all their bank and investment accounts under one portal. That should have a lot of appeal to people who like to manage their world from their keyboard.

To read more about Online Financial Advisors, check out their website and @OFAdvisor on Twitter.


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Follow me on Twitter @ricmanning and read my technology columns at My Well Being.


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