FRED, on the other hand, can make a much stronger case for its environment-friendly intentions. FRED is a stylish lamp that is trying to live up to its name, which is short for Fully Recyclable Ecological Design.
FRED is the center of a Kickstarter campaign in which Van Tjalle en Jasper, a Dutch furniture and design company, is trying to raise funds to turn FRED into a completely recyclable and biodegradable product.
The plan is to make FRED’s body parts out of ECOR, a sheet material made by compressing cellulose fibers (wood, paper, grasses, etc.) together under pressure to form a super strong board while avoiding chemicals, petroleum or toxic additives.
Backers who contribute 30 Euros, about $ , will be in line top get one of the first lamps when the new FEED ships in about a year. The lamps will come in a do-it-yourself assembly kit that includes a cable, switch, lamp holder and a US, UK or European plug.
For more of FRED’s story, check this Kickstarter page.