Why an explainer video is a key marketing tool

When business owners and entrepreneurs ask me how they can promote their company or themselves in this digital age, I tell them the first thing they need is a responsive website, one that looks great on all platforms, especially mobile phones.

The next thing they need is a video that explains who they are and what they do. Why a video? I like the explanation offered by marketer Derek Halpern:

No matter how hard you try, some people will never feel like they know the “real” you until they see you on video.

And while a video featuring real people can can make a connection between a business and potential customers, animated video can often tell a complicated story in a in simple terms. For example, am animated video produced by Again Studios explains how tax-savings investment work and why certain mutual funds can offer more savings than some other options.

The studio has been producing animated explainer videos for more than six years for clients in business and government explain their products, services, causes and philosophies.

You can browse a portfolio of their work and request a free price quote at the Again Studios website. Check their blog for ideas about how an explainer video can help grow a business and spread the word and you can follow the company @AgainStudios on Twitter.


Explainer Video Demo Reel from Again Studios on Vimeo.

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Written by Ric Manning

Follow me on Twitter @ricmanning and read my technology columns at My Well Being.