Thursday, July 5, 2018

SelectMedia aims digital advertising at a global audience


When I managed digital advertising in the early years of the World Wide Web, our production staff had a pretty simple task. Our designers took the artwork from print ads and reformatted it to fit standard banner sizes.

Today, successful Internet marketers focus on video as the key element for reaching customers on the Web, on mobile devices and on social media. And because Internet-based commerce covers the entire globe, those customers are not always located in the US.

SelectMedia is among the higher-level global media delivery services that recognized the value of video messaging on a global scale.

The company offers full-stack technology solutions for both video and display-based advertising. Here's how the SelectMedia website describes when it delivers:

Major publishers use our comprehensive suite of video, display and mobile advertising programmatic tools to eliminate cost, maximize yield and create exposure to new demand sources.  

SelectMedia's client list includes major publishers in the US such as USA TODAY and the Denver Post; Mail Online and The Mirror in the UK; along with publishers in Vietnam, Malaysia, India, Brazil and other countries.

Select Media has offices in Israel, Singapore, India, Thailand and Indonesia. For more details, check the SelectMedia website.


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Follow me on Twitter @ricmanning and read my technology columns at My Well Being.


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