Thursday, September 26, 2019

SEO expert has a plan for small businesses

9/26/2019

Almost every day, I get emails from companies and individuals offering their expertise in search engine optimization to boost my website's online visibility.

The message I got from Colin Hamilton was different. He sent a link to a video of a presentation in which he shares his "9 Growth Hacking Tips For Top Rankings."

I clicked to the video but I was skeptical. I have written about SEO techniques and attended presentation much like Hamilton's. I didn't think I would learn anything new.

I was wrong. His best tips told me something I should have known, like using the social media icon links attached to a business listing in Google Maps, or something I had never thought of. A good example of the latter is his email trick. Instead of adding a business's website address to email correspondence, use a URLs based on a general Google search and Google Maps search.  Google will reward you for routing your potential customers through its pipelines.

Hamilton, the owner of iimhub Technologies in the Vancouver area. He focuses on techniques for generating sales leads. He is currently developing a collection of online hubs that would help companies and service providers enhance their Internet visibility by teaming up with others in the same line of work. Each member would have a website under the hub umbrella and would regularly contribute articles and other original content.

"We want to create a social media platform within an industry," Hamilton said in his presentation. His targets are "niche communities" such drywall installers, caterers or periodontists.

To get a closer look at Hamilton's ideas, check out the iimhub website


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Follow me on Twitter @ricmanning and read my technology columns at My Well Being.

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